Munich heart. Austin spirit.

Servus, Y’all !

The Munich Haus @ SXSW.
March 14, Austin TX.

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Official Partner

Connecting Hubs.
Brewing Innovation.

MUC meets ATX

Austin and Munich are known for their dynamic startup communities and strong cultural identities.
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Across focus areas such as deep tech, AI, and dual-use technologies, builders in both ecosystems push the boundaries of modern innovation every day. When night falls, both cities come alive with vibrant culinary scenes and a shared love of art and music.
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At Munich Haus, we create a brewing ground for exchange and collaboration — bringing together founders, funders, and bold ideas from both sides of the Atlantic.
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Built with Munich heart and Austin spirit.

The Munich Haus Program

Superconnecting ATX & Munich

Introductions to and conversations between ecosystem representatives including the Munich start-up delegation.

FC Bayern watch party

Experience traditional German breakfast with “Weißwurst” and “Hefeweizen” beer and enjoy a live screening of FC Bayern vs. Leverkusen in the garden.

Oktoberfest

An afternoon celebrating Bavarian culture with an authentic Oktoberfest-style happy hour including beer, bratwurst and a brass band.

14, March 2026

Event Schedule

09:00-09:30

Doors Open and Welcome to the Weißwurstfrühstück

• The Munich Haus Hosts
• Arno Eggers, Flora Geske, Till Kaestner

09:30-11:30

FC Bayern Watch Party

• Outdoor viewing of soccer game
• Bavarian breakfast with food & drinks

12:00-12:15

Welcome to the Munich Haus Program

• Dr. Christian Scharpf, Leiter Referat für Wirtschaft & Arbeit
• Prof. Matthias Notz, CEO Start2 Group, MD German Accelerator

12:30-13:00

Munich 2030: The City’s Blueprint for Innovation, AI & Startups

• Fritzi Engler-Hamm, CEO Munich Innovation Ecosystem, Board Member AI NATION
• Sarah Wittlieb, VP LabCampus
• Prof. Matthias Notz, CEO Start2 Group, MD German Accelerator
• Julia Christiansen, Innovation & Digitalization City of Munich
• Flora Geske, CEO SUMM-AI, Co-Host Munich-Haus

13:15-13:45

German-Texan Heritage: The Role of Cultural Identity in Winning New Markets

• Julia Willer, Managing Director Americas, FC Bayern Munich
• Marcos Cervantes, CEO Q-Branch Austin, Texas
• Christopher Markley, Executive Director German-Texan Heritage Society
• Willow Sprague, Program Manager Start2 Group

14:00-14:30

From Buzzword to Economic Advantage: What Local Ecosystems must do to Win with AI

• Jens de Buhr, Verleger DUP UNTERNEHMER-Medien, Organizer of BigBang AI Conference
• Annika Pierson, CEO The Americas Start2Group, German Accelerator
• Tino Kühnel, CEO byte - Bayrische Agentur für Digitales

15:00-16:15

Superconnectors: Help a Startup with Your Network

• International startup founders introduce their company and present their critical ask
• Audience members offer high-value connections from their personal networks
• The best superconnectors win a prize

16:45-17:15

Two-Step Dancing Beginner Class

• Instructor: Bill Flood, Broken Spoke Resident Dancer
• Instructor: Beth Coffey, Texas Two-Step & Line-Dance Teacher

Join the Haus

The Munich Haus Manifesto

What we don’t do at Munich Haus:
_{even though we are German hosts
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1. Promote German angst and complaints (remember: what you tolerate is what you promote)
2.⁠ ⁠Give lectures and focus on reasons why something won’t work
3.⁠ ⁠Talk about what others should do (“man müsste mal”/”somebody should..”)}

What we focus on instead:
_{1. What can we as participants do to actually move things forward
2.⁠ ⁠What connections can we initiate to kickstart change (our power is in the 2nd degree network)
3.⁠ ⁠Discussing with the goal of consensus, not wanting to be right}